David Plummer

David Plummer

David Plummer, M.Ed., OLY is the Director of Leadership and Culture at Premier Sport Psychology.  Being an experienced professional in developing high performing leaders and teams, David has a passion for developing leaders that are able to support engagement and motivation from those they lead. He consults with leaders and coaches to help them better understand their team culture and implement processes and structures that will help change the culture for the better. David specializes in leadership and coach education, team building, and developing high-performing team cultures.

David believes that positive leaders drive team culture which, in turn, drives performance. He knows that good leaders are able to build relationships, increase motivation, and foster collaboration, but the best leaders are able to develop a culture where this happens naturally. David also believes that leaders can improve their ability to do all of these things with intentional reflection and a strong work ethic.

David is currently consulting with the University of Minnesota Athletic Department to develop and implement a leadership program for student-athletes, coaches, and administrators. This program seeks not only to improve leadership capacity in all stakeholders through sports psychology, but foster a culture that supports engagement, development, and constant improvement.  He also hosts Premier’s Hold Fast Podcast, which can be found here.

Education and Training 

David has an undergraduate degree and a Master’s degree from the University of Minnesota. David’s Master’s degree is in Organizational Leadership, Policy, and Development. David serves on the United States Anti Doping Agency Board of Directors and has previously been involved on the National Team Steering Committee for USA Swimming. He enjoys helping organizations develop strategies around structures and engagement that drive performance at the highest levels. David began his career as an intern in athletics administration at the University of Minnesota where he supported special projects for the Athletic Director and executive team.


David is certified in both the EQi 2.0 and DISC psychological assessments. He is also currently leading a team that is charged with creating and validating a cultural assessment that seeks to capture and present data that will help leaders effectively create structures and implement processes that improve engagement, drive motivation, support a positive culture, and improve performance.


David has presented on a number of topics including leadership and team culture. Throughout David’s career as an athlete, he was amazed to find that even in an individual sport, great leadership and a positive team culture supported high performance. David presents from his own experience as a consultant and as an elite athlete to tell a story that is approachable and engaging, while still speaking to the best practices of the sports psychology field.

Athletic Experience

As an athlete, David competed at four World Championships, earning three medals. He was a four-time USA Swimming National Champion and retired from swimming after winning Gold and Bronze in the Rio Olympic Games. David also helped the University of Minnesota win two Big Ten Team Titles and was a 14-time All-American. As a coach, he led high school athletes to become All-Americans and teams to their best performances in history.

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