Kelly Shea (she/her/hers) is the Senior Director of Business Development for Premier Sport Psychology. As a business development executive in the live entertainment and professional sports industries, she has spent the last 20 years cultivating successful partnerships and relationships with key stakeholders in these fields. She has been involved in negotiating and closing deals with several professional sports teams and large scale venue clients and thrives on forging meaningful and long term professional connections.
Education & Experience
Originally from San Diego, Kelly made her way to the Twin Cities to attend the University of Minnesota and play for their Division I Women’s Soccer Team and earn a BS degree in Business and Film Studies. Shortly after college, she landed her first job in live entertainment with Minneapolis-based company, VEE Corporation. She spent over three years there honing her marketing and booking skills before moving into a Booking Director role with the largest live family entertainment company in the world, Feld Entertainment. At Feld, she spent 14 years in a senior leadership role within the company’s North American Routing & Tours Department. Following her tenure at Feld Entertainment, she went on to work for Ticketmaster as a Senior Manager of Client Development for NBA and NHL Arenas. She worked closely with the Minnesota Wild, Portland Trail Blazers, Milwaukee Bucks, Seattle Kraken (new NHL expansion team) and a handful of WNBA and G-League teams. Throughout her career, she has been an active member of the IAVM (International Association of Venue Managers), WISE (Women in Sports and Entertainment) and FFMA (Florida Facility Managers Association) and has served on various committees and boards across the three entities.
Growing up in Southern California, Kelly played competitive soccer for the elite San Diego Surf Soccer Club and earned spots on both the State and Regional ODP (Olympic Development Program) teams. She went on to play at the University of Minnesota and was a three-year starter. During her time at the U of M, the team won two Big Ten Championships and made the NCAA tournament every year. During her junior season, she scored the winning goal to send the Gophers to their first ever NCAA Sweet Sixteen appearance. She was a NSCAA Academic All-American and three-time Academic All-Big Ten selection. Since the conclusion of her collegiate career, she enjoys staying active with running, skiing, biking, fishing and golfing.